Clik here to view.
Rapala: Happy Fishing on Mother’s Day
Well, it’s that time of year again. Happy Mother’s Day to all the moms out there — even those who don’t fish. Our very own Susan Perera is a brand new mom, so a very special celebration for you Susan!...
View ArticleClik here to view.
Rapala Billboard Ads Continue to Engage
It’s that time of year again. The fishing opener in Minnesota is upon us this coming Saturday, so Rapala is sporting its new billboard advertisement. Judging from USPTO trademark filings, it looks like...
View ArticleClik here to view.
Eat More Walleye?
It’s that time of year again, the Minnesota fishing opener is upon us this weekend, so Rapala is sporting its new billboard in the Twin Cities metro area, as shown below: “Winner, winner, walleye...
View ArticleClik here to view.
Top Ten Questions About Rapala Minnocchio
In typical DuetsBlog tradition, here is Rapala’s 2015 billboard for the fishing opener, albeit a few weeks late: I’ll have to admit, I like the telescoped Minnocchio word, and the consistent graphic...
View ArticleClik here to view.
I Get It, Rapala Will Fill Up Your Fish Cooler!
It took me a little while to find the message and humor in this one. I’m generally not the first to get the joke, probably dead last on this one though, since the fishing opener was last month. As you...
View ArticleClik here to view.
Rapala’s Public Service Announcement?
Sorry for my delay in reporting Rapala’s annual billboard campaign, which began about a month ago, right around the fishing opener, more on my delay later. As you can see, it reads more like a...
View ArticleClik here to view.
Rapala’s 2018 Fishing Opener Billboard Ads
What would Mother’s Day be, at least in Minnesota, without the fishing opener near by? What would another fishing opener be without Rapala’s distinctive slate of billboard ads? Here is an engaging pair...
View ArticleClik here to view.
A Minnowsotan Perspective on TM Disclaimers
There is at least one more 2018 Rapala billboard out there, just netted this one over the weekend: Rapala’s clever Minnowsotan billboard inspired me to cast a few lines about the law concerning...
View ArticleClik here to view.
Rapala Billboard Ad Collection for 2020
Obi-Wan Kenobi, Chuck Norris, and a Walleye Sandwich have what in common? Well, each of the three are called to mind in Rapala’s 2020 billboard ad campaign. If you’ve been with us since the beginning,...
View ArticleClik here to view.
Rapala Continues Fishing for Attention
Over the past dozen years, we’ve been admiring Rapala’s annual creative billboard campaign that continues to maintain the same eye-catching look and feel. Love the white canvas, the red stylized Rapala...
View Article